Aubade was founded in 2012 and, since then, has grown to hold significant market share for New Zealand pine log exports to India. The company is part of Mayar Group, a global enterprise that employs more than 1,400 people in 18 countries around the world.
Aubade is a member of the New Zealand Forest Owners Association and Marlborough Forestry Industry Association.
Mayar Group was established in 1948, when Late Shri Amar Nath Sud set up a small store on a busy lane of old Delhi. In 1967 Ajit Kumar Sud joined the family business and set about transforming it into a diversified, global conglomerate
Since then, Mayar Group has grown to become a US$1billion enterprise with six verticals and more than 300 institutional customers. Learn more about Mayar Group.
Mayar Group companies are united in their mission to provide customers with the very best quality products and services, delivered in a sustainable and socially responsible manner.
For Aubade, this approach forms the emphasis we place on being a trusted and reliable supplier. It also underpins our commitment to safe working practices and the environment.
Aubade is a subsidiary of Adoniss Ltd, Hong Kong which is a part of Mayar Group.
About Mayar Group
Established as a single shop in Old Delhi, India, in 1948, Mayar Group is now a US$1billion enterprise, with customers in seven destination markets around the world.
The products and services Mayar Group offers include:
- Publication paper
- Wood products and forest plantations
- Shipping and logistics
- Infrastructure development
- Health and wellness
- Shallow water oil drilling asset management
- Real estate division
Headquartered in Hong Kong, Adoniss manages operations in the global timber trade, news print, steel trade and oil & gas sectors.
A leading importer of timber to India, in New Zealand Adoniss owns more than 1,400 hectares of forest in four locations through its subsidiary, Aubade. Adoniss also owns teak plantations in Costa Rica.
Our Managing Director Ashit Sud and CEO Satinder Mohan Singh are members of the New Zealand Institute of Forestry.
New Zealand Team
Director & CEO
Satinder has led Aubade since it commenced operations in 2013. With more than 20 years’ experience in strategic planning and operations management with companies like Blow Plast Ltd and Olam International Ltd, he has significant experience in commodity supply chain and trading.
Andrew is a veteran of the timber industry and oversees our operations in New Zealand. Expert in procurement, planning, shipping, logistics and systems, his 25 year career includes significant time working in the Radiata Pine trade in New Zealand.
Manager – Accounts & Administration
Pooja is a seasoned administrative professional. At Aubade she handles cash flow mgt, MIS reporting, external and internal audit along with export & logistics support. She has completed Level 3 certification in Occupational Health and Safety. With over 18 years of work experience, she is recognized for the ability to develop, implement and manage multifaceted offices.
Rachel handles office and secretarial support for procurement, operations and general administration. She has over 10 years of work experience in the travel industry. She joined Aubade in October 2017.
Global Wood Products Team
CEO, Mayar Group Wood Products Division
With an MBA from the Indian Institute of Foreign Trade and more than 20 years’ experience in sales, marketing and international business development, Kapa is an expert in commodity trading and supply chain management. He oversees Mayar Group’s global forestry interest and drives new business development for the division
VP Finance, Adoniss
Rajesh is a Chartered Accountant with more than 20 years' experience in finance, accounts and commercial work. Having worked in the construction, retail, power and commodities sectors, Rajesh brings a wealth of commercial experience to the business.
The Mayar Group employs a dedicated team of sales and marketing experts whose role is to provide sales and sales support to the Group’s clients in the Indian subcontinent. Sales support staff are located in Gandhidham, New Delhi, Chennai, Tuticorin, Hyderabad and Mangalore.
Graduate in Finance & Human Resources from University of Bradford, U.K. He has been associated with the Company's Global Businesses for more than 16 years. Presently he is the Managing Director of MHRL & CEO of Adoniss Limited, Hong Kong.
B.Sc. (Hons) from University of Bradford, U.K. & M.Sc. in Strategic Marketing & Research from Cranfield University (U.K.). Before joining the Group in 2002, he was associated with JWT. He is the CEO of the Health and Wellness Vertical-Global Wellness Holdings based out of Singapore
Richard Worth is an International business lawyer and company director. He is also the Head of Mission for the Government of Monaco in New Zealand. He was a litigation partner and later Chairman for 13 years of New Zealand’s largest law firm, Simpson Grierson. From 1999 to 2009 he was a member of the New Zealand Parliament. In the National led government he was a Minister of the Crown.
Finance professional with over 20 yrs. experience in Banking and Financial Sector. Certified Associate of India/Institute of Banks(CAIIB). Done his Masters from Delhi University with a brilliant academic record. Working with Mayar Group for over 12 years as CEO - Hong Kong Operations
Director & CEO
Satinder has led Aubade since it commenced operations in 2013. With more than 20 years’ experience in strategic planning and operations management with companies like Blow Plast Ltd and Olam International Ltd, he has significant experience in commodity supply chain and trading